Impact > Services
Strategy Development
The foundation of a successful benefits campaign is the strategy that shapes and directs
it. Whatever your goal, we can build an integrated communications strategy to generate
measurable short- and long-term results. Our strategies are based on 25-plus
years of proven experience.
Creative Services
Our writers, editors, graphic designers and production experts translate
complex benefits information into concise, easy-to-understand benefits materials that will help
your employees make informed benefits decisions and use their plan more effectively. Our services include:
- Concept and theme development to support the communications campaign
strategy
- Graphic design
- Copywriting
- Project management
Whether print or online, we will develop easy-to-understand materials that help employees understand the plan options and make a selection based on criteria that is most important to them. All of the materials are customized to fit your branding requirements, culture and specific audiences.
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Open Enrollment Communications
Open enrollment is a time for employees to select a plan that best meets their needs. For enrollment to be successful, employees need to become active participants in their health care, from selecting their plan during open enrollment to effectively utilizing available tools and information throughout the plan year. A comprehensive enrollment communications campaign includes several phases:
Pre-Enrollment – Announce, Engage and Educate
Enrollment – Inform, Educate and Enroll
Post-Enrollment – Remind, Reinforce and Empower
Ongoing – Motivate, Support and Sustain
The result will be employees empowered to understand their options, make informed decisions, and leverage the full value of plan services and features.
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Multilingual, Multicultural Materials
Different populations face unique health challenges. CCG can create customized communications that address the specific needs of employees of different cultures, ethnicities and languages. We can develop materials that address the specific health risks or topics within a cultural group and engage them to take action on their health.
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Targeted Communications
Employees choose and use benefit programs based on their age, experience, health condition, culture and demographics. Employees present life stage is an important factor when helping them to select a benefit option that is right for them. Target messaging can focus employees on personally relevant actions and behaviors – to seek preventive care services, get specialized help with a chronic condition, enroll in a smoking cessation program or complete a health assessment. Making the right health care decisions and the right life style choices can be assisted with information that is pertinent and tailored to employees and their dependents.
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Custom Websites
A custom website can provide convenient and easy information access for your employees
and their family members. A website provides access to important benefits information all
in one place, available any time from work or home. That means family members
can view information together and utilize the wellness tools and programs that are
available to them.
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Multimedia
Podcasts. Flash. Video streaming. PowerPoint. DVD. CD-ROM. We have experience in all
forms of media. We create dynamic, cost-effective presentations and materials customized to meet specific needs. From a one-time
special event to an ongoing educational program, we create materials that deliver the right
message, in the right way, at the right time.
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Incentive Programs
Offering incentives is a great way to encourage employees to assess their health, get checkups and immunizations, seek information, participate in a wellness program and make healthy lifestyle choices. From gift cards to iPods, we will work with you to develop an effective strategy for your incentive program, including the planning, launch, promotion and fulfillment of the incentive.
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Print Production Management
CCG print production managers coordinate all printing services, from simple one-color projects to complex multi-color printing. They select the most qualified and appropriate printer for each project and provide ongoing quality assurance to ensure accuracy and the highest print quality.
CCG takes environmental responsibility seriously. We partner with paper and print vendors who share our environmental philosophies.
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Summary Plan Descriptions (SPDs)
We develop
customized SPDs that describe your unique plan of benefits, and incorporate your
company-specific branding, tone, style and format. We understand that the size and scope
of an SPD can be overwhelming, so we make sure the content is well organized, and easy-to-read. Additionally, we seamlessly integrate multi-carrier content into a
single, reader-friendly printed or electronic format.
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Distribution and Fulfillment
Whether you need to distribute open enrollment, educational, new hire, transfer employee,
or retiree materials on a one-time or ongoing basis, our on-site distribution services can get
the right materials to the right people at the right time. Materials are shipped to employer
locations or directly to employee homes. We will structure and accurately implement a
timely, cost effective and high-quality distribution process that meets your specific needs.
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